Use a blog to improve your local Boca Raton Seo?

Boca Raton Seo by Blogging

Boca Raton Seo can be improved by simply adding a blog to your website. Fact. I should know, cause we do it all the time. Getting started with a blog is the hardest thing because you might not know where to start. You might need someone to help you set one up. Your next step would be what do you write about? Also you might think how often will I have to do this? How much time will this take? Take two minutes and check out this article from the search engine land blog.

8 simple ways to utilize a blog to improve SEO results

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.

 

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.

1. Create a compelling name for your blog

It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions:

  • What is the overarching theme of the blog?
  • What would be a compelling description in my industry?
  • Can I incorporate important SEO keywords in the blog’s title or name?
  • Specifically, who am I trying to reach?

Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. For example, office supply retailer Staples has its “Staples Business Advantage blog,” which discusses topics ranging from office productivity to workplace safety. And Berghoff Brewery has its “Berghoff Beer Blog,” which covers topics from beer festivals to food pairings to seasonal beer reviews.

Remember, if you find it difficult to create a name for your blog that includes keywords you are trying to target, then try to at least include those keywords within the page title of the blog. For example, check out the page title for the RENTCafe blog:

2. Reach a specific audience with each post

I recommend that each blog post be written for a specific segment of your target audience. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions.

For example, if you sell marketing services, you might include a post in your blog about a hot topic in the industry (e.g., ABM marketing) that targets a particular audience you are trying to capture (e.g., B2B marketers).

3. Implement an effective URL structure

An effective URL naming convention is good for marketers and website visitors for several reasons:

It makes results reporting easy

I’ve noticed that some companies do not include “/blog/” in their URL syntax when keeping the blog on their main website domain. This can make it a little more difficult to track the overall progress of the blog within analytics. I recommend that you include /blog/ in your URL structure to improve the ease of blog results reporting.

You can ensure user-friendly URLs

When it comes to creating the URLs for each post, many marketers include every single word in the title of the post in the URL. This can lead to long, hard to read URLs. Tip: Try to make your blog URL descriptive but also short and relevant. Remember to leave out conjunctions such as “and,” “but” and “or” within your URLs. For example:

Longer, non-user-friendly URL:

https://examplesite.com/blog/3-tips-for-sending-your-email-newsletter-at-the-right-time

Shorter, optimized URL:

https://examplesite.com/blog/email-newsletter-tips-sending-right-time/

4. Continually optimize blog content

Recycling is not just good for the environment; it’s also good for SEO!

SEO improvements do not always require new website content. Look for additional opportunities to optimize existing blog posts. Review current content and identify opportunities for additional on-page SEO. Here are some possible optimization techniques for existing blog content:

  • Add internal links to other relevant pages on the website.
  • Add optimized images (or optimize existing images).
  • Link one post to another related post.
  • Review title tags and meta descriptions to ensure targeted keywords are included.

Leveraging existing blog content can save precious time and resources.

5. Find & fill content gaps

Blogs can be a fast and easy way to create content specifically designed to fill SEO gaps.

Are there high-priority SEO phrases that you are struggling to rank for? Does your website lack content related to these words? If yes, these topics are great candidates for new blog posts.

6. Add optimized images & videos

Images help to create a positive experience and can increase visitor engagement. They also provide incremental SEO value. Remember to include images in your blog post and optimize them with descriptive alt tags (including high-priority keyword phrases where appropriate).

Lights, camera, action! Blog posts also provide a great home for video content. Review your YouTube page. Do you already have video content that could enhance a blog post? Videos keep users engaged and allow marketers to provide additional educational opportunities.

7. Mark it up

Let’s not forget about structured data markup. Structured data markup can be added to your HTML to provide information about a page, classify the page content, and in some cases improve the way your page is represented in SERPs.

I recommend that you include schema markup in your post to ensure that this content is fully optimized. Here is an example of how you can use JSON-LD structured data to mark up a blog post:

<script type="application/ld+json">
"@context": "http://schema.org",
"@type": "BlogPosting",
"headline": "Insert Blog Title Here",
"image": "Insert Blog Image URL Here",
"editor": "Insert Editor/Author Name Here",
"genre": "Theme/Blog Category Here",
"wordcount": "Insert Blog Post Word Count Here",
"publisher":

"@type": "Organization",
"name": "Insert Company Name Here",
"logo": "Insert Company Logo Image URL Here"
,
"url": "Insert Blog Post URL Here",
"datePublished": "YYYY-MM-DD",
"dateCreated": "YYYY-MM-DD",
"dateModified": "YYYY-MM-DD",
"description": "Insert short description of blog post. Try to keep it around 150-156 characters",
"articleBody": "Insert entire blog post here",
"author":
"@type": "Person",
"name": "Insert Author Name"


</script>

8. Capitalize on social media sharing

There are a lot of benefits to sharing blog posts on social media:

  1. It keeps your social media sites current and relevant.
  2. It helps keep your audience engaged.
  3. Because social signals are included in the ranking algorithm, it improves SEO results.
  4. Social links help to increase referral traffic.

I recommend that you always share the blog post on social channels. Try to share a couple sentences describing a brief summary of the post or an excerpt from the post. Remember to include keywords you are targeting within the social media posting as these social signals can help with rankings.

 

You can learn alot by reading the rest of this blog: https://searchengineland.com/8-simple-ways-utilize-blog-improve-seo-results-287261.

If you want to cut the learning curve or just don't have the time call a professional seo agency in Boca Raton to help you out. Call us for example, because we are pretty good at ranking websites. 

So its time to hire an seo expert, who do you choose?

The time has come to hire a professional digital marketing agency to rank your website. Where do you look for one? Da!!! Google of course! A quick web search will reveal the top seo experts in your area. Call and make an appointment with the first 3 and see what they are offering you.

 

Another option is to ask around, referrals are great and sometimes you can find someone that doesnt advertise online to get business. He would be like an underground source or maybe someone just starting out so you can really save some money.

 

Check out this article written on SEO NICK

 

How to Hire the Right SEO Company

 

Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only that, but you’ll need to refer towards outside sources of information (all of which is going to be covered in this guide). If you’re in need of affordable SEO for small business purposes, you’re probably going to be relatively conscious with your money.  You don’t have the budget available that’s needed in order to just hire the most expensive option, hoping for the best. I wouldn’t even suggest you go about doing that, anyways. Your local search SEO tactics could definitely be improved upon through the use of ethical SEO services, but finding them isn’t all too easy (well, before you’ve learned everything I have to teach you, of course!).

There are a lot of services out there that will claim to offer up an amazing SEO deal, which is a down-right lie. The abundance of lackluster SEO services available on the market today is absolutely stunning, as they seemingly out number respectable services 2 to 1. This only makes the process of filtering out the bad apples that much more important, but it’s also a process that takes a bit of practice in order to perfect. You need to know the traits you should be looking for, as well as other dead giveaways that are related to a great service.

 

Why Is It Such a Big Deal?

 

When it comes to your SEO campaigns, you never want to find yourself in a position set up for failure. If your SEO company is doing their due diligence, and being one of the best ethical SEO services that they claim to be, you should always be able to generate traffic. We all know that traffic is the ultimate goal for any entrepreneur, because it’s the first step towards making a conversion. SEO can never be lackluster when it comes to projects you’re both serious and passionate about, as there is just no way that it will be able to sustain any sort of success. In order to keep a brand popular, or even just sell a certain product, you need to keep it in front of peoples’ faces.

If you hire a great service, they’ll always ensure that your content is optimized, and your backlinks are always kept in check. For example, let’s just say that you’ve opened up a brand new business. You have a great location and a brand new lease on a restaurant, all of which are fine and dandy – except absolutely nobody knows who you are. The competing restaurants have already been spreading rumours about your kitchen, making sure to double-up on their SEO and marketing budgets. Not only will people be more likely to go and eat at your competitors, but you might not even get a chance to begin that ascension to the top.

If you don’t want to get beat out quickly, you’re going to need some ethical SEO services on your side. I’ll talk about why you want to make sure they are ethical in the next little segment.

 

 

Ethical: Is It Really Something to Worry About?

 

We all know about karma, right? Whenever you do something bad, the balance of life will come around in full-circle and hit you with something bad as well. Even if you aren’t the type of person to be spiritual and believe in karma, SEO services that “play by the book” should be the ones you seek. There’s a big difference between Blackhat and Whitehat, both of which have their specific benefits. Blackhat SEO is something that a lot of people take part in, and even some of the largest brands around (that’s right, even one’s you’ve purchased from before!) have made use of the process. It’s common standard to some people, whereas others wouldn’t dare touch it; it’s a matter of preference most of the time. Like I said before though, it’s like karma – if you play dirty, somebody is bound to get you right back.

There’s a big difference between the two different types, so I’m going to break it down really quickly. De cyphering between Blackhat and Whitehat is going to be important as you move along with handling your SEO needs. The main differences would be:

 

 

Blackhat – Using any sort of unethical process to get ahead of the competition (SEO-wise). This could come in the form of negative press, negative link building as a whole or even just putting a negative marketing campaign together. It could also be hiding extra keywords on your page, or anything related to spam. It’s sort of like trying to brute force your way to success, which works quite well in some cases. In comparison to Whitehat, this is the “evil side” of the playing field.

 

 

Whitehat – This is looked at as the “ethical” way of approaching SEO. For example, when you’re working on local search SEO needs, your SEO providers wouldn’t try and negatively attack the competition. Instead, they would put together a marketing plan that targets a new demographic, test a new product, build more links and create better ranks (and so on, and so forth). They do all of this the legitimate way, which is why it takes a little longer to build up ranks with Whitehat (although, most of the time, they stick around way longer). Looking at it alongside Blackhat, the Whitehat SEO process is pretty much the clean cut (common standard) variety of SEO.

 

This article is really in dept with great points to be made aware. Read the rest of the blog post here: hire the right seo company for your business.

 

Before spending alot of money on seo services you need to educate yourself on the different type of services that are offered. Find out what your website rankings expectations are so that you can communicate what you want with your local seo expert. Always ask for prior proof of work and check it out before going forward. Good Luck!!

If you don't have a mobile website optimized for google...you are dead!

 

The time has come to say web design for mobile phones and tablets should be a priority. Rip to the desktop computer. You see with so many people on cell phones searching for stuff on the web, you would be a fool to not optimize your site for them. As a matter a fact, if you dont believe us check out Googles very own words right here.

This is an article from their blog about a 4 years ago where they give a check list:

Checklist and videos for mobile website improvement

Tuesday, December 10, 2013
Webmaster Level: Intermediate to Advanced

Unsure where to begin improving your smartphone website? Wondering how to prioritize all the advice? We just published a checklist to help provide an efficient approach to mobile website improvement. Several topics in the checklist link to a relevant business case or study, other topics include a video explaining how to make data from Google Analytics and Webmaster Tools actionable during the improvement process. Copied below are shortened sections of the full checklist. Please let us know if there’s more you’d like to see, or if you have additional topics for us to include.

Step 1: Stop frustrating your customers
 

How to make quick fixes in mobile site performance and compare your site to the competition (slides)
  • Remove cumbersome extra windows from all mobile user-agents | Google recommendation, Article
    • JavaScript pop-ups that can be difficult to close.
    • Overlays, especially to download apps (instead consider a banner such as iOS 6+ Smart App Banners or equivalent, side navigation, email marketing, etc.).
    • Survey requests prior to task completion.
  • Provide device-appropriate functionality
    • Remove features that require plugins or videos not available on a user's device (e.g., Adobe Flash isn't playable on an iPhone or on Android versions 4.1 and higher). | Business case
    • Serve tablet users the desktop version (or if available, the tablet version). | Study
    • Check that full desktop experience is accessible on mobile phones, and if selected, remains in full desktop version for duration of the session (i.e., user isn't required to select "desktop version" after every page load). | Study
  • Correct high traffic, poor user-experience mobile pages
     

    How to correct high-traffic, poor user-experience mobile pages with data from Google Analytics bounce rate and events (slides)
  • Make quick fixes in performance (and continue if behind competition) | Business case
  • To see all topics in “Stop frustrating your customers,” please see the full Checklist for mobile website improvement.
  •  

To read the rest of the story you will have to go to their website Google Blog

When the worlds largest search engine advises you a check list to improving your web design for mobile, you should do it. The consequences of not doing this is huge.

Now that you know, go out and get your website redone.